Saw an ad on yahoo.com of Will Smith promoting his "secret" to doubling his IQ. I thought this must be some sneaky Scientology promo but the ad linked to a supplement pill that claims to boost brain power. http://discoveryonlinemagazine.com/will/report.html It's an advertorial; an ad dressed up to look like a news article. The word "Advertorial" appears in light grey below the magazine title. I googled Neuro3X but only found spam websites and no independent critical information about what's in it and whether it produces any benefits or side effects. I wonder if this is another health supplement scam owned by a homo novis. It smells like one.