Targeted Facebook Ads For another organization I work with, we had the idea of facebook ads. targeted ads to your core audience. On a whim, I thought of making a facebook ad pointing to xenu.net or even here. There are many ways to target your audience, among them are keywords or workplaces. As a whole Facebook has 20,581,920 people. Not one person came up under the Church of Scientology, but there were 20 people that worked for the Church. I wouldn't mind springing for the ad, but what would we like to spam them with?