Re: Plymouth "Next Ideal Org" Just some notes: When valuing a poperty which is also a business and is being sold as such (whether the the purchaser ultimately chooses to continue the business in its present form or not) you have both the property value itself, the business as a going concern (including any other assets associated with it), and soemething called the "good will". good will legal definition of good will. good will synonyms by the Free Online Law Dictionary. Largely irrelavent info: You can even sell the "good will" part seperately. I knew someone who did that and still stayed in business doing largely similar things. They sold an entire section of their customer base in a part of their business which they no longer wanted to trade in, in exchange for some other reciprocal arrangement to the benefit of both parties.