How to: Slogan Sometimes you literally have just seconds to get a person's attention. Signs and banners that are tl;dr have a good chance of getting glazed over. But you need that attention and engagement. Here's one example of how a topic and something that gets people's interest can be kept short, sweet and on target for the initial contact and get them to want more. Topics: fair game and curiosity about the masks (paraphrased from old threads I can't find). "People keep asking about the masks so I was thinking of making a sign asking if they want to know why I am wearing one. Good idea?" Yes! This fits into Fair Game. Proposed idea for sign: "I am wearing a mask today. Would you like me to tell you more about it?" Good, but that can lead to a yes/no dead end and it's still a lot of words. It can be parsed down further. Suggestions from people: "Ask me about my mask!" "Why am I wearing this mask?" And the second one goes worldwide. ------------- Please add what you have seen work and not work.
Re: How to: Slogan The mask one definitely works well around here. We've used a couple of variations on it, including: 'Why the mask? Just ask.' 'Ask me why I'm wearing a mask.' We tested out how well they worked through observation, and the people holding those signs had more people stop to talk to them than others in a given period of time. Another we've seen that works well is 'Ask me why I'm protesting', or again variations similar to this. Edit: This was all in a purely pedestrian area.
Re: How to: Slogan tl;dr can be okay in a crowd of passersby, but if you're hoping to communicate with passing cars you need way fewer words... preferably less than five or six, including any URLs
